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Calum Best has signed up for a new MTV show that sees him banned from having sex.
Totally Calum: The Best Is Yet To Come will see him try to stay celibate for 50 days.
But programme makers Zig Zag will mix things up by throwing in a series of honeytraps to tempt him.
‘Calum is perhaps the only man alive who could give Russell Brand a run for his money,’ a source tells The Sun.
‘It will be hilarious watching him trying to leave the women alone.
‘The 50-day pilgrimage will test Best’s chastity in his favourite stomping grounds around the world.’
Calum, 27, son of late football legend George Best, has been linked to Lindsay Lohan, 21, Lizzie Jagger, 24, and Big Brother star Chanelle Hayes, 20.