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Just four months ago, a barely recognisable Jordan unveiled her new look to the world.
The massive-boobed platinum blonde had turned into Katie Price - a more natural-looking brunette with a smaller chest, cuter nose and new teeth.
But the transformation hasn't lasted long. The layered-on paint, deep tan and push-up bras of old are back already and family and friends say this endless quest for physical perfection is sadly a sign of rock-bottom self-esteem and even depression.
'When she feels insecure, she becomes brassy Jordan again ,' a friend tells Now. 'It's tragic, really she has 3 wonderful children, a loving husband and millions in the bank as she approaches 30, but it's never enough for Katie.'
Unhappy with her latest boob job, 29-year-old Jordan will have a fifth operation in June.
'My boobs look all right in clothes and everything, but when I lie down, they're not quite right,' she told Fern Britton on ITV1's This Morning recently.
'They sort of go under my armpits a little bit.'
Fern pointed out this is reality for most women, but Jordan wants perfection.
She is caught in a spiral of endless surgery to try to feel good about herself, posing a threat to her health as she goes under general anaesthetic time and time again.
See the full story in Now magazine - out now!