• Diets
• Bingo
• Subscribe
• Give a gift

Tuesday, 25 March 2008

• Prev
• Next

Sir Alan Sugar: I want to drop ‘You’re fired’ catchphrase

Apprentice star says he's bored of the line

Sir Alan Sugar would like to ditch his ‘You’re fired’ catchphrase.

The Apprentice tycoon is famed for axing contestants from the hit BBC show with the dreaded words. But Sir Alan, 60, says he gets bored of the line.

‘I am contractually obliged to say: “You’re fired,”’ he tells Seven. 'I’d like the flexibility to be able to vary it, to say “You’re sacked” or “Get out” or possibly even “Clear off”. But they tell me “You’re fired” is great TV.’

The new series of The Apprentice starts on Wednesday at 9pm on BBC1.

Simon Ambrose is hired as the Apprentice>
Apprentice star Katie Hopkins: I quit>>
Sir Alan Sugar: Last year’s Apprentice candidates didn’t cut the mustard>>