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Tuesday, 6 November 2007

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Lily Allen is new face of Agent Provocateur

She’ll front revealing lingerie campaign

Lily Allen will be the new face of Agent Provocateur.

The Smile singer follows in the footsteps of Kate Moss, 33, Dita Von Teese, Kylie Minogue, 39, and Maggie Gyllenhaal to promote the firm’s lingerie line.

Lily, 22, said to have signed a 6-figure deal to front a steamy picture campaign.

She took part in a photoshoot at the weekend – but the promo pics won’t be unveiled until next spring.

Agent Provocateur bosses reckon Lily brings a fresher, younger image to the brand.

‘They feel her natural, voluptuous curves will appeal to a lot of women,’ an insider tells the Daily Mirror.

‘She’s in amazing shape – down from a size 14 to an 8 – and the pictures of her are sensational.’

Kate Moss dropped by Agent Provocateur>>

Maggie Gyllenhaal is new face of Agent Provocateur>>

Kate Moss strips for sexy film>>