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Gemma Atkinson has been replaced as the face and body of La Senza.
Glamour girl Gemma, 22, has fronted sizzling campaigns for the underwear chain for six months, but is now having to make way for Czech model Petra Nemcova.
Petra, 28, is no stranger to sexy shoots - she's appeared on the cover of the Sports Illustrated Swimsuit issue and modelled for Victoria's Secret.
'Lingerie modelling makes you feel so sexy and good about yourself,' she tells the Sun.
Petra and the former Hollyoaks star have more in common than just their underwear - both have famous ex-boyfriends.
Gemma dated Manchester United's Cristiano Ronaldo, while Petra went out with James 'You're Beautiful' Blunt for over a year.
See Gemma model the sexy La Senza range>>