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Take That were decked out in Gucci at the Stardust premiere – despite having signed a multi-million pound deal with Marks & Spencer.
Mark Owen, 35, Gary Barlow, 36, Jason Orange, 37, and Howard Donald, 39, donned designer togs for the screening of Sienna Miller's new film in London.
The band - whose song Rule The World appears on the soundtrack - can be spotted on huge M&S billboards as they join Twiggy and Myleene Klass to endorse the store's clothing.
When asked for a statement an M&S spokesmen said: 'We have it on good authority they were wearing M&S pants,' The Mirror reports.
Click onto our Photo Gallery to see pics of Take That at the Stardust premiere