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Sarah Harding has stripped down to her undies for the new Ultimo ads.
The Girls Aloud star shed her clothes in favour of a slinky pink bra and knickers to promote the underwear collection - and was even whisked off to Miami for the shoot.
'Miami was amazing!' Sarah tells ultimodirect.com.
'I had a great time shooting the gorgeous new lingerie. The locations were fantastic - first in a £12.5 million house and then on a £2.5 million yacht.'
But despite oozing confidence on stage when she's performing, the 25-year-old was worried she wouldn't be up to scratch.
'I'm not a supermodel like all the previous Ultimo girls, so I worked really hard to look the best I possibly could.
'The best bit is after the shoot when I get to take all the lingerie home with me!'
Bet her DJ boyfriend Tom Crane is chuffed to bits...
See pics of Sarah Harding in her Ultimo underwear>>