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Wednesday, 3 October 2007

SEE VIDEO Kate Moss banned from TV

Supermodel's mascara ad branded 'misleading'

Kate Moss’s mascara advert has been banned from TV and magazines - because no one could prove her eyelashes were real.

The supermodel, 33, showed off her fluttering lashes for Rimmel Magnif’Eyes mascara – which claims to give you 70 per cent more ‘lash lift’ than rival brands.

But 2 viewers complained Kate’s lengthy lashes didn’t look real – and because ad firm J Walter Thompson couldn’t prove them to be authentic, the Advertising Standards Authority banned the ad for being misleading.

See the advert and decide for yourself...

Alison Adey