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BB star Ziggy is already reaping the rewards of his new found fame - and he doesn't even know it.
Chanelle's favourite squeeze lost out on this week's £100,000 surprise cash handout, but 26-year-old Zigs has secured a lucrative deal as the new face of the next Lynx ad campaign.
The model, who has previously posed for French Connection ads, will soon be promoting the deodorant brand which promises to give young guys serious pulling power.
'His agent is very clever,' a pal tells The Sun. 'He knows how to make the most of BB.'
Brains and biceps - we like it.