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We know at least one person who won't be watching Big Brother this year.
Danielle Lloyd says she isn't going to be tuning to the Channel 4 reality show when it starts tomorrow.
The WAG insists she will give BB a miss - as she was too scarred by her experiences of the telly house.
And she slammed bosses for unfair editing during the Shilpa Shetty race row, which briefly made her a hate target along with Jade Goody and Jo O'Meara.
'I won't be watching BB this year, because I don't agree with what they did to me and the others on Celebrity Big Brother,' she declares.
'I think it's different for people going on the normal show because I guess they've got less to lose.
'Coming out ofthe CBB house was my lowest point. But now I've realised I've got what most people dream of, so I shouldn't be worrying about petty things like that.'