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Johnny Depp has given movie moguls the brush-off after they asked him to plug Captain Jack Sparrow toothpaste.
Bosses wanted the 43-year-old to endorse the Pirates Of The Caribbean product as part of a merchandising range to tie in with the third movie, which is released a week today.
But the star dismissed toothpaste as a rotten idea.
'Captain Jack toothpaste seemed all wrong,' Johnny tells the Daily Star. 'How can a guy with gold teeth sell toothpaste? It's like a bald man selling shampoo.'
The two previous Pirates Of The Caribbean movies have been huge Hollywood smashes, earning more than £500m at the box office.
Let's hope this one caps the lot.