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Queen of Cool Kate Moss is launching her own haircare line with celebrity hairdresser friend James Brown.
Kate, 33, grew up with James, 33, in Croydon, and he's the man responsible for creating her blonde, tousled lusted-after locks.
'Kate is giving her advice and expertise from years in the fashion industry,' one source tells The Sun. 'The products will feature her image but, unlike her Topshop clothing range, they won't have Kate Moss branding.
'James grew up with Kate and he has been massively supportive to her throughout her career.'
The supermodel is no doubt hoping the venture will add more pennies to her estimated £45 million fortune.
But if Mossy's going to start promoting haircare products, she really shouldn't be leaving the house with a dodgy do like this one.