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Best known as Smith Jerrod in Sex And The City - and that sex scene with Samantha – Jason Lewis is now back on our TV screens in a different role.
In good shape at 35, the model turned actor is promoting Aero chocolate in a new ad campaign that starts today.
To do this properly, he has to strip off to the waist, of course - just to make sure we fully understand why bubbly choc is so delicious...
'37 degrees Celsius,' he explains, 'otherwise known as body temperature...is when the little bubbles in new Aero Bubbles dissolve and the chocolate melts even faster in your mouth.
'That, ladies, makes the pleasure even more intense…'