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Bosses at Wella reckon pint-sized Scouser Ray Quinn is just the lad to promote their produce.
They've decided his Elvis-style quiff is the perfect example of a hair-do that needs a gel or cream to stay in place.
Ray, who has a record contract with Simon Cowell's SonyBMG label, is to star in a series of TV ads to promote the Wella ShockWaves range.
The 18-year-old flies out to LA this weekend to begin work on his debut album at Capitol Studios, where Frank Sinatra once recorded.
Ray had better watch out, though. Pop Idol runner-up Gareth Gates was also a Simon Cowell favourite and landed a Wella deal.
Things started to go a bit pear-shaped after the 17-year-old slept with Jordan while she was expecting first son, Harvey.
Ray, honey, keep away from large-breasted pregnant women in very short skirts...