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Babyshambles frontman Pete Doherty has added another string to his fashion bow.
Not content with being on the arm of the world’s most famous supermodel – 32-year-old Kate Moss – he’s now doing some modelling of his own.
The singer has been signed up to be the face of cult menswear label Gio-Goi, owned by hard-nosed Mancunian duo Anthony and Chris Donnelly who produce 'streetwise lads' gear with a seriously directional edge'.
Pete, 27, is often seen sporting dirty fingernails and scruffy T-shirts but he reckons he’s always been a sucker for style.
‘I’m actually quite a vain bloke, and I’m really bothered about how I look. I’m right into the long coat. I’m also into the suit,’ Pete told Sunday Times Style.
He added: ‘I just try to avoid those paper suits’ – in an obvious reference to prison attire. ‘They [the police] still have a Dior suit of mine. I want it back, but it’s in forensics.’
Gio-Goi has also dressed Oasis in the past so Pete’s rock rebel image fits the label to a T.