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Nell McAndrew opened a new Ultimo store today - wearing one of the lingerie brand's own silky red basques.
The glamour model, who appeared on the first series of I'm A Celeb, teamed the sexy corset with a tight black pencil skirt and fishnets for the opening of the Manchester shop.
Nell, 34, joins fellow celebs Gemma Atkinson and Sarah Harding as a 'spokesmodel' for the underwear brand.
Ultimo were unable to confirm whether Nell, a former Page Three model who has appeared nude in Playboy, will be featuring in any of their photo campaigns.
See Gemma Atkinson’s sizzling Ultimo gallery >>
See Sarah Harding’s red-hot Ultimo campaign >>