Frankie Cocozza's signature shaggy hairdo was arguably better than his singing on The X Factor.
But Frankie's swapped his indie boy mop for a preppy new cut courtesy of X Factor hairdresser Jamie Stevens.
Frankie visited Jamie's west London salon to have his long locks chopped into a matinee idol-worthy short-back-and-sides, in a shocking style transformation.
Speaking exclusively to Now Online, Jamie reveals: 'When I gave Frankie his X Factor hair makeover, the Russell Brand indie rocker look suited his direction at the time.
'But to be honest I've been trying to persuade him to cut it off ever since The X Factor, so this week I said: "Right, come on!"
'There's only so much abuse he could take from people saying it looked like a bird's nest and as if he hadn't washed it.'
Due to popular demand from devoted Frankie Cocozza fans, Frankie and Jamie are selling the hair that Frankie's had cut off for charity, in memory of his best friend Connor Saunders who died recently.
For your chance to win Frankie's hair, visit the Connor Saunders Foundation website to donate £1 and raise money for football coaching for children, defibrilators for local football clubs, national organ donation and transportation.
Find Jamie Stevens' salon at 9 Russell Gardens, London W14 8EZ. Call 020-7371 1944 for an appointment with Frankie's hairdresser Jamie.
The Frankie cut costs £185.
Book an appointment with Frankie Cocozza's Jamie Stevens hairdresser online >>>
Alison Tay
