As the London Games 2012 kick off in the capital, Schuh on Oxford Street is offering the chance to customise Converse as part of this summer's Represent campaign.

Now Magazine's fashion team - Fashion Director Karen Buglass, Stylist Jade Sprowson and I - were right at the front of the queue.

Once you've selected and paid for your pair of Converse, head to the customisation bar where laces are absolutely free, studs start at 50p and more intricate designs are £10 to £25.

Add a small personal touch to your Chucks or go all out and print from over 300 designs on one heel, both heels or down the sides of your sneakers.

I picked a particularly snazzy pair of leopard hi-tops,so obviously I couldn't have an all-over print because it would have overloaded the shoe.

Instead I opted for cool spike studs down the back of the Converse and swapped the normal white laces for black with silver tips.

I can't wait to road test them this weekend - hopefully teamed with denim hot pants, if the hot weather holds out!

Karen chose rock-steady studs and Jade opted for a London-inspired bowler hat motif, but you can pick from a great selection of spikes, stars, bright laces, silver tips and hundreds of quirky designs.

Tweet us yours to @NowMag and @schuhshoes hashtagging #GetInkedAtSchuh. 

If you're a purist like Style Editor Alison Tay and prefer to leave your trainers untouched, you can still get involved in Represent, thanks to the series of 9 free gigs with performances by Nas, Blur, Plan B and Paul Weller hosted by Converse at London's legendary 100 Club. 

The customisation bar is open until 15 August and is only available at the Schuh store on Oxford Street, London.