But with all this money splashing around, and men swapping teams, we got to thinking (cue Sex And The City style voiceover)...
Why can't there be a transfer window for celebs?
Single? Bored of your partner? Need to climb up that showbiz ladder? Work keeping you apart? Arm candy not up to scratch for awards season? Now presents The Now Celeb Transfer WindowTM!
Cheryl Cole needs a higher profile stateside? With The Now Celeb Transfer WindowTM, she can ring Angelina Jolie up and offer £50 million for Brad Pitt!
Jordan's fed up with Peter Andre getting it on with her Elen Rives? With The Now Celeb Transfer WindowTM, she can offer Elen £35 million to hand him back!
Or, if Jordan wants to rub Peter AND Alex Reid's faces in it, she could go for TWO new signings. She could probably could get The Only Way Is Essex's Mark Wright AND Dancing On Ice's Sam Attwater and still have change from £15m.
As in football, once the The Now Celeb Transfer WindowTM had closed, the new signings would be paraded wearing their new kits. Cheryl would come up with a matching ensemble that Brad would be forced to wear, and Katie would dress Mark and Sam up in drag.
The Now Celeb Transfer WindowTM closes soon - so this your last chance to get a new date for Valentine's Day - what are you waiting for?
