Cheryl Cole: First look at her L’Oreal campaign

Charmian Harris

Beauty Buzz

The new face of L’Oreal proves that she’s worth it with her new campaign for the Elvive Full Restore 5 hair range.

Wednesday, 30 September 2009

I'm pleased that Cheryl has put her gorgeous hair to good use by becoming the new face of L'Oreal.

The advert goes out for the first time next week but I've managed to get this first glimpse of what she looks like in the advert and a behind the scenes snap.

Now, I've been reading all the comments left on other websites about Cheryl fronting L'Oreal's new hair campaign and it seems everyone is a bit concerned that she's promoting luscious glossy hair but actually has hair extensions.

Well, when I interviewed her for NOW magazine I asked if she still had hair extensions and this is what she said: ‘I do - it's a really important thing for me what I shampoo and condition my hair with because my extensions can become quite wayward - but this L'Oreal Elvive range keeps them in check.'

She also explained that her own hair is the same length as her extensions and they just give her natural hair a boost in thickness.

So,there you have it. In true Cheryl style she tackled the tricky hair extension question head on and if L'Oreal think she's worth it with hair extensions, then so do I!

View Comments

Rate this!

Star rating:

Share this :
Fark |
Digg |
Reddit |
Facebook |
StumbleUpon |
Del.icio.us |
Furl

Send to a friend

IPC Media Limited, owner of nowmagazine.co.uk, will collect the address of the recipient solely to process your requests.
Print this article

Comments

4 comments

Melissa October 01 11:54

Love Her

Reply to this comment »

Diana October 01 19:31

It will be for natural or for ecstention hair??? Cheryl's hair is ecstentions

Reply to this comment »

Sarah October 05 20:51

does it matter if she has hair extentions? like most celebrities do .

Reply to this comment »

Charlene King October 13 23:03

I find it rather odd for someone with hair extensions to promote hair care products. However, unsuprisingly, Cheryl Cole looks her normal pretty, glossy self. I wish her luck.

Reply to this comment »