Cheryl Cole: First look at her L’Oreal campaign

The new face of L’Oreal proves that she’s worth it with her new campaign for the Elvive Full Restore 5 hair range.

Cheryl Cole | L'Oreal | first look | Beauty | celebrity | Hair Cheryl Cole | Now magazine | Charmian Harris

Cheryl Cole by Gustavo for L’Oréal Paris

I'm pleased that Cheryl has put her gorgeous hair to good use by becoming the new face of L'Oreal.

The advert goes out for the first time next week but I've managed to get this first glimpse of what she looks like in the advert and a behind the scenes snap.

Now, I've been reading all the comments left on other websites about Cheryl fronting L'Oreal's new hair campaign and it seems everyone is a bit concerned that she's promoting luscious glossy hair but actually has hair extensions.

Well, when I interviewed her for NOW magazine I asked if she still had hair extensions and this is what she said: ‘I do - it's a really important thing for me what I shampoo and condition my hair with because my extensions can become quite wayward - but this L'Oreal Elvive range keeps them in check.'

She also explained that her own hair is the same length as her extensions and they just give her natural hair a boost in thickness.

So,there you have it. In true Cheryl style she tackled the tricky hair extension question head on and if L'Oreal think she's worth it with hair extensions, then so do I!