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Wednesday, 29 April 2009

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Beauty Buzz

Charmian Harris

The wrinkle miracle

Boots have won the wrinkle war by putting their latest serum through a year long independent clinical trial to prove that it works.

This is the second part in a skincare story that started two years ago when Boots produced a wrinkle cream that sold out in a day.

Because of its success Boots decided to test one of their products in the same range like no other cosmetic anti-ageing product before and put it through a year long double-blind randomised controlled trial at the University of Manchester Department of Dermatology.

And luckily for Boots the findings from the trial clearly showed a visible and structural improvement to the skin with 70% of the volunteers using the product having fewer lines after a year.

You can get your hands on No7 Protect & Perfect Intense Beauty Serum, £19.75 from tomorrow 30th April 2009.

And if you’re asking the new Intense version is different from the original No7 Protect & Perfect Beauty Serum because it produces a more intensive wrinkle fighting action making it more suitable for deeper lines and wrinkles.