Rihanna dropped from Nivea campaign for being too sexy for 'family' brand
Rihanna has been slammed for being too risqué to promote Nivea's products.
The singer became one of the company's faces in a £1 million deal last year and Nivea sponsored her Loud tour - but the chief executive of its parent company Beiersdorf thinks working with Ri-Ri was a bad idea.
'The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with her,' Stefan Heidenreich tells German newspaper Die Welt.
'Nivea is a company which stands for trust, family and reliability.'
Rihanna, 24, was thrilled when it was first announced that she'd be fronting Nivea's campaign, saying: 'I'm excited to share it with my fans across the world'.
But it seems she's now had a change of heart - the Bajan star took to Twitter yesterday to share a cheeky photo of Stefan with her 23,882,027 followers.
'No caption necessary,' she wrote.