EXCLUSIVE Now goes behind the scenes on Madonna's Truth Or Dare perfume advert
Madonna is the latest celebrity to launch her own fragrance – and we've got all the goss from the queen of pop's ad shoot for new scent Truth Or Dare.
Madge's debut perfume represents the dual forces in all of us - the black and the white, the light and the dark.
Truth Or Dare has a classic white floral scent mixed with notes of woods, vanilla and amber.
The advert features Madonna shot in her favourite black and white and plays like a saucy pop video.
Madge, 53, is seen dancing in a sexy corset and fishnet stockings and singing the words 'I'm a bad girl' over and over.
The commercial was shot in a studio in New York and is set to a remixed version of her new single Girl Gone Wild.
We hear that while on set Madonna munched on a a Moroccan lunch and listened to music by the likes of the Red Hot Chili Peppers and Adele.
Her daughter Lourdes also popped by after her ballet lessons.
The Material Girl says of the perfume: 'I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well.
Something classical and timeless and yet modern.'
Truth Or Dare by Madonna is out this month.
SEE VIDEO Truth Or Dare by Madonna fragrance advert...